Slideshare is a visual platform that allows you to upload files and presentations. Once uploaded to your Slideshare profile, you can share these files on your LinkedIn profile, your blog or personal website, or anywhere else you see fit. The site is owned by LinkedIn and so it syncs particularly well with that service. Below are some tips for making the most of your Slideshare profile.
- Start with what you have. Look through the presentations, papers, and reports that you’ve already written, whether for academic or professional purposes. Filter through these and find the ones your proud of, and decide which ones will be relevant to your professional identity. Polish them as needed (for instance, remove the typical academic heading with your name, your professor’s name, and the due date) and upload them to your Slideshare account. These presentations are now searchable with your name, and can be easily shared on other web platforms.
- As you make new content, remember that Slideshare is a visual platform. So, stay away from text heavy presentations. Create content with your Slideshare audience in mind, making the content clear, interesting, and concise for a viewer clicking through slides. Also, make sure to have an interesting cover slide that will draw people in.
- On each file you upload, make sure it ends with a way to contact you. Even better, add a “call to action.”
Finally, as is the case with all the platforms I’ve recommended, remember to be consistent. Whether it’s once a week, once a month, or bi-monthly, determine how often you’re going to create content, and stick to it. This will help drive your profile up in search results, and will ensure that your profile consistently has the latest and most up-to-date content.